THESIS

Digital marketing is in crisis. Audiences are drowning in polished content that feels soulless: AI-generated posts, fake engagement, inflated metrics, and influencers promoting products they do not actually use. At the same time, the real power has shifted. Users themselves are already shaping brand narratives. With a phone in hand, anyone can act as a micro agency, documenting, remixing, and amplifying what they care about.

Until now, these creators of culture, real fans, loyal users and early adopters, have remained invisible in the value chain. Sunny changes that. It recognizes, tracks and rewards authentic content that drives impact, turning passive engagement into measurable contribution. The result is a marketing layer that is more transparent, more community-driven, and finally aligned with what the internet has become: collaborative.

With this in mind, we created Sunny, an agent designed to supercharge real engagement and user-generated content between brands and their audiences. Sunny goes beyond simply boosting UGC. He becomes a key player in the brand’s marketing workflow.

For web3-native teams, Sunny facilitates and automates engagement campaigns, turning every authentic post into onchain proof of impact. For web2 brands unfamiliar with crypto tools, Sunny builds the bridge, guiding creators through the process and coordinating campaigns with the right platforms, tools and mechanisms to generate true community belonging and active participation.