THE MOTIVATION

Sunny was created by NonSubscriptionLabs and Biobots.

Biobots is a Latin American creative tech agency that builds avatars, immersive experiences, and digital fashion for global brands and celebrities. They're experts in Web3 and AI who bring top-tier brands to the table, helping bridge the gap between Web2 companies and Web3-native tools.

The core Sunny team has led campaigns for projects like Upland (Animoca Brands), NFT.Brasil, TokenNation and Blockchain Games Festival. From KOL management and PR to community activations and paid media, they’ve worked across the entire marketing stack, realizing the impact of fake engagement in web3 with bots and multi accounts sabotaging results.

After years on the ground the team realized the best results come from real people, from community-driven content. When Web3 tools amplify that voice, outcomes scale. What was missing was a transparent and standardized system to automate this framework.

Sunny is that system. A clean, ethical platform where brands reward real engagement, with transparency onchain. Backed by Biobots’ creative power and trusted relationships with global brands, Sunny is built to activate creators at scale.